THE PROBLEM:
Burrus Seed has been a family owned, independent seed company since 1935, when brothers Roy and Wilbur Burrus founded the business in Arenzville, Illinois. Ninety years and five generations later, Burrus still serves growers across five states with hybrid corn and soybean products, built on the same commitment to service and integrity the founders started with. But the company's video presence hadn't kept pace with its history. Burrus needed an evergreen "About Us" story that could represent the brand for years to come, a way to properly mark 90 years in business, and a genuine customer voice to back up its reputation in the field.
THE SOLUTION:
Digital Alliance Media produced a three video package for Burrus Seed in a documentary style: a company overview video built to serve as an evergreen "About Us" asset for five or more years, a dedicated history video celebrating the company's 90th anniversary (delivered in both a 90th anniversary branded version and a standard version for ongoing use), and a customer testimonial video speaking to the Burrus brand as a whole rather than any single product. A three person crew spent two days filming across both the Arenzville and Jacksonville facilities, capturing the full scope of Burrus's operations and history. All raw footage and full rights were transferred to Burrus as part of the engagement.
THE RESULT:
The finished videos give Burrus Seed a complete set of brand assets, from a lasting company story to a milestone anniversary piece to real customer proof, ready to support the business across its website, social channels, and grower facing marketing for years to come. Check out the final videos below! If you are looking for agricultural or industrial video production in Illinois or Indiana, give Digital Alliance a call.
